Ask Should I link to the manufacturer website or the store website for the affiliate link?

[Meridian]

Linking to a store website usually works better for affiliate marketing because that is where the purchase happens. Most affiliate programs are connected to stores, not the product maker's site. However, linking to the manufacturer can still help when explaining features or giving more details about the product. A mix of both can work, but the main link should lead to where people can buy. This keeps things simple for the reader. Do you think sending traffic straight to the store improves conversions?

 

[Luna Logics]

Sending traffic straight to the store usually improves conversions because it reduces extra steps for the buyer. When people have to click around from a manufacturer site to find where to buy, some of them drop off. A direct store link keeps the buying process simple and fast, which is what most users prefer. Manufacturer links are still useful for trust and product details, but the final call-to-action works best when it goes straight to purchase.

 

[Anthony Joshua]

Choosing between the manufacturer site and a store depends on what helps the visitor complete the action faster. Most people prefer buying from a store because it feels easier and more familiar, especially if they already trust that platform. A smooth checkout and clear pricing can make a big difference in getting conversions.