Ask Should I focus more on FTD (first-time deposit) or CPL offers for gambling traffic?

[Dominic87]

When promoting gambling offers, choosing between FTD and CPL depends on what kind of results you want and how your traffic behaves. CPL offers usually convert faster since the user only needs to sign up, which means you can see quicker results, especially if your traffic is cold or not yet very engaged. But FTD offers pay more, so if you have quality traffic that is likely to deposit, FTD might bring in better profits in the long run. It also depends on the ad angles you're using and how much pre-sell effort you're putting in. CPL is less risky for testing, while FTD is better when you're confident that your traffic has strong intent. It's a good idea to test both with small budgets and see which brings the better returns over time. What are your thoughts on this kind of approach?

 

[Anthony Joshua]

The choice between FTD and CPL depends on your traffic quality and risk tolerance. CPL (cost per lead) is safer because you get paid for every verified signup, even if the user never deposits. It's a good way to test traffic and see how responsive your audience is. FTD (first-time deposit) pays higher commissions, but only when users actually deposit money, which is riskier. If your traffic is highly targeted and likely to deposit, focusing on FTD can bring bigger profits, but starting with CPL can help you learn your audience first.