Ask Should I duplicate campaigns or raise the budget to scale?

[Daniel084]

When it comes to scaling a campaign, both duplicating and raising the budget can work, but they give different results. Raising the budget on a winning campaign is easier, but it may also cause performance to drop if the ad network starts spending too fast. On the other hand, duplicating the campaign allows you to keep the original results and test new versions separately. This helps you compare which one brings better conversions without affecting your main campaign. Some people prefer duplicating first, especially if the campaign is still fresh, so they can control how much they test and spend. Others raise the budget slowly to avoid sudden changes. What matters is keeping track of performance after each move so you don't waste money. Testing both methods step by step might give clearer answers. What's your approach to this kind of scaling?

 

[Felix😎]

When scaling a successful campaign, I recommend a balanced approach of duplicating campaigns and gradually increasing the budget. Duplicating allows testing new optimizations independently. Slowly raising the original campaign's budget capitalizes on its momentum. Monitor performance closely to avoid efficiency drops. Test both methods step-by-step for the clearest insights.

 

[Anthony Joshua]

From my view, raising the budget works best only when the campaign is already stable and has steady conversions. If it's still jumping around, increasing the spend can burn money quickly. Duplicating the campaign helps you try fresh settings with less pressure. You can adjust GEO, bid, blacklist, and test new ideas without touching the main one. Many people prefer this because it keeps performance predictable while still allowing room to scale.