I feel a little confused about this part of my store. I check my return reports often and I notice some customers get upset when the refund process takes time. The feedback confuses me and I can't figure out the best way to handle it.
I run a small e-commerce shop and I recently tested offering different refund options. I gave some customers instant refunds and others store credit. I tracked their reactions and compared repeat purchase behavior.
The responses varied and I still don't know which option works best overall.
Should customers receive instant refunds or store credit for returns?
I run a small e-commerce shop and I recently tested offering different refund options. I gave some customers instant refunds and others store credit. I tracked their reactions and compared repeat purchase behavior.
The responses varied and I still don't know which option works best overall.
Should customers receive instant refunds or store credit for returns?