Comparison tables help readers see differences between similar products quickly. In affiliate marketing, these tables can guide people toward purchases while earning commission. The issue comes when a better product pays much less than an average product. Promoting only high paying items may seem dishonest if they are not truly the best choice. Including all good options builds trust even if some pay less. Trust keeps readers coming back over time, which matters more than one quick sale. Balancing honesty with earnings is important when building long term income. What do people consider when deciding which products to include in comparison content for readers?