Ask Should businesses repeat successful content formats instead of creating new ones every time?

Repeating what works can save time and keep a business from guessing every single time they want to post. If a certain format keeps bringing good results, there is no real reason to abandon it just for the sake of being different. But relying only on repeats might also stop new ideas from ever getting a chance. Should businesses lean more on proven formats or keep pushing for something new even when the old one still works?
 

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