Ask Should businesses rely on AI for brainstorming new ideas?

Sitting in front of a blank page trying to think of new content ideas is something every marketer knows too well, and AI has made that part easier. It throws out options nonstop, some useless, some surprisingly good. The catch is someone still has to judge which ones actually make sense for the brand. Left alone, AI brainstorming can drift far from what the business really needs. How much should a team trust AI when shaping new ideas?
 

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