Ask Should businesses create different content for different platforms?

Newman

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Creating different content for different platforms makes sense because people behave differently depending on where they are online. What works on a fast moving platform may not work on one where people prefer to read longer posts. The same message can still stay the same, but the way it is presented should change to fit each platform's style. This approach also shows more effort and care to the audience. Should every business be expected to fully adjust content for each platform?
 

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