Ask Should a TikTok influencer focus more on original concepts for long-term success?

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I feel kind of stuck about where to direct my efforts on TikTok. Some days I spend hours brainstorming and filming my own ideas, thinking original concepts will help me stand out. Other times, I catch myself following along with trending topics just to stay in the mix.

I've noticed my most unique videos sometimes get solid feedback, though the views are all over the place. Trendy videos grab attention quickly, yet I don't always feel great about making them.

Now I'm second guessing my whole strategy. Should a TikTok influencer focus more on original concepts for long-term success?
 

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