Ask Should a Snapchat influencer follow passion or trends when choosing a niche?

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I always feel unsure when trying to settle on a niche for Snapchat. I jump between topics I like and whatever seems to be trending that week.

I have shared music recommendations, then switched to viral challenges. My stories look all over the place when I scroll back.

I track my views every day. Sometimes my passion projects pull in more engagement. Other times, I notice spikes when I join in on big trends. It gets a little frustrating, seeing the numbers flip around so much.

Is it more important to chase trends or stick to what you really love when picking a niche on Snapchat? Should a Snapchat influencer follow passion or trends when choosing a niche?
 

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