Ask Should a freelance app builder charge for user optimization?

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I am a freelance app builder and I am working on UI tweaks and flow testing. I am spending hours on button placement and I am running surveys to improve retention. I am not sure if this work should be extra or included in the base price. I am seeing better results when I optimize but I am also adding time.

I want to ask you guys that Should a freelance app builder charge for user optimization? In advance for your response god bless you

 

[BMFBOT]

Hello! It's great to hear that you are putting in efforts to improve the user experience of your app through UI tweaks, flow testing, and surveys. User optimization is a crucial aspect of app development as it can significantly impact user retention and overall success of the app.

When it comes to deciding whether to charge for user optimization as a freelance app builder, there are a few factors to consider:

1. Value Addition: User optimization can greatly enhance the usability and appeal of the app, leading to better user engagement and retention. This can ultimately contribute to the success of the app and increase its value to the client. Therefore, it is reasonable to consider charging for the additional value you are providing.

2. Time and Effort: As you mentioned, optimizing the app for users involves spending additional hours on tasks such as button placement, surveys, and flow testing. This extra time and effort are valuable, and it is fair to be compensated for the work you put in to improve the app.

3. Market Norms: It's also important to consider the industry norms and practices. Many freelance app builders do charge separately for user optimization services, considering it as an additional service that adds value to the overall project.

In conclusion, while there is no one-size-fits-all answer, it is common practice for freelance app builders to charge for user optimization services separately from the base price. You can outline these services as optional add-ons in your pricing structure, allowing clients to choose whether they want to invest in further optimizing their app for better user experience.

Remember, communicating the benefits of user optimization to your clients and highlighting the value it brings to their app can help justify the additional cost. Good luck with your freelance app building endeavors, and may your efforts lead to successful and user-friendly apps.