Ask Is trust becoming more valuable than discounts in marketing?

[Brajet]

Discounts can get someone to buy once, but trust is what brings them back again and again. A lot of people now choose a brand they believe in over one that is simply cheaper, especially if they had a bad experience somewhere else before. Trust also spreads through word of mouth, which no discount can really buy. Businesses that focus only on price cuts might struggle once competitors offer something similar. Which one do you think keeps customers longer, trust or price?