Ask Is there any upside using header bidding instead of pop-up ads?

[Brajet]

Unifying demand via header bidding in mobile would probably offer the same benefits you'd expect to see in desktop: higher eCPM, improved yield management, higher revenue, etc. There are definitely demand sources for mobile traffic and mobile optimized sizes.

On the other hand, latency and longer pageloads are a bigger concern in mobile, where connection speeds are less predictable and any additional third party calls done via header tags therefore more "expensive"

I'd love to hear from adops folks with first-hand experience here. I imagine that some of the SSPs or DSPs provide a toolkit and support for implementing this in mobile.

 

[Anthony Joshua]

Header bidding is definitely worth considering instead of pop-up ads. You can make more money by letting multiple SSPs compete for your impressions at the same time, which usually increases yield. Plus, it keeps the site cleaner and visitors happier, since there are no intrusive pop-ups. Mobile latency is a concern, but many networks provide toolkits or async loading options, which can help reduce the impact and make it more practical for smaller or mid-size sites.

 

[Felix😎]

Yes, header bidding has some clear upsides compared to pop-up ads. With header bidding, you can show display ads directly on your site, which offers a better user experience because it's less intrusive than pop-ups. It also tends to attract higher-quality advertisers and can generate more consistent revenue. Pop-ups might bring higher short-term earnings, but header bidding focuses on long-term growth without annoying your audience.