A large following looks impressive, but it does not always mean the brand will get real results. An influencer with 10,000 very engaged followers who trust their opinion can drive more sales than someone with 500,000 followers who barely interact with their posts. Brands care about reach, but what matters more is whether that audience actually listens and buys. Do you think audience size is being overrated in influencer marketing today?
Ask Is the size of an influencer's audience or the quality of that audience more important for a brand partnership?
- Thread starter Meridian
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