Social media is not taking over SEO but is complementing it. Both play important roles in digital marketing. SEO focuses on improving website visibility in search engines through keywords, backlinks, and on-page optimization. Social media helps increase brand awareness and engagement, which can indirectly impact SEO by driving traffic and creating backlinks. Social signals, such as likes and shares, can also influence search rankings. However, SEO remains the backbone of search engine visibility, while social media strengthens your online presence and fosters direct connections with your audience. Combining both strategies leads to better overall results.