Ask Is price anchoring intertwined with a discount a good strategy for instructors to sell courses on BMF.io?

[Meridian]

Using price anchoring with a discount is a pretty solid way for instructors to sell more courses on BMF.io. If someone sees a course that used to be $199 but now it's only $49, it feels like a sweet deal. That higher price makes the discount look way more appealing, even if the course was never really meant to sell at full price. It kind of tricks the brain into thinking, "Whoa, I better grab this before it goes back up!" But the course still has to be good , if it feels cheap or low-effort, people might get annoyed. So yeah, as long as the value's there, using a big "was/now" price tag can totally help boost sales.

 

[Newman]

This is a good method. But should not be used often by the coaches. It can be used during some special offers. Doing this often will let the students think may be the course doesn't want the high price in the first instance, and the coach may not make much from it.