For sure, phishing really messes with how people feel about digital marketing. When folks get those shady emails or fake ads, they get super suspicious and don't wanna click on anything. That worry makes them ignore legit stuff too, even if it's from a trusted brand. Companies work hard to build trust, but phishing scams make the internet feel sketchy for everyone. So, even when a brand's doing things right, phishing can still screw up how people see them. Basically, phishing makes it way harder for marketers to connect with people and build good vibes. It's a big pain for digital marketing overall. How do you see this school of thought?