Ask Is phishing detrimental to the perception of digital marketing?

[Brajet]

For sure, phishing really messes with how people feel about digital marketing. When folks get those shady emails or fake ads, they get super suspicious and don't wanna click on anything. That worry makes them ignore legit stuff too, even if it's from a trusted brand. Companies work hard to build trust, but phishing scams make the internet feel sketchy for everyone. So, even when a brand's doing things right, phishing can still screw up how people see them. Basically, phishing makes it way harder for marketers to connect with people and build good vibes. It's a big pain for digital marketing overall. How do you see this school of thought?

 

[Dean101]

When folks get shady emails, fake ads, or scam messages pretending to be real brands, it makes them super suspicious. Suddenly, they don't want to click links, open emails, or even trust brands online. Even legit marketing takes a hit because people are just wary of getting tricked. Companies then have to work extra hard to prove they're the real deal. So yeah, digital marketing itself isn't bad, but phishing makes it look sketchy