Ask Is it worth offering a free resource just to grow an email list?

Free resources are one of the easiest ways to get people to join a list, since people like getting something useful without paying first. A helpful guide, checklist, or short course can attract the right audience if it solves a real problem they already have. The value it offers often decides whether people stay subscribed or leave right after downloading it. Quality still matters more than just giving something away for free. Do you think free resources still work as well as they used to?
 

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