Ask Is it true that people who find a business through Google are more ready to buy than those who find it through social media?

[Newman]

People on Google are usually searching for something specific. They type in a question or a product name because they already have a need. That makes them closer to making a decision. On social media, people are mostly scrolling for entertainment or connection, and an ad or post interrupts that. They might get interested, but they were not actively looking. This is why Google traffic is often described as having higher purchase intent, meaning the person already wants something. Does this difference in mindset explain why Google leads often convert into sales faster than social media leads?