Ask Is it true that people trust a brand more after seeing it for the third or fourth time?

[Brajet]

Many marketers believe that seeing a brand name several times slowly builds familiarity, and familiarity often turns into trust over time without the buyer even noticing it happening. The first time someone sees an advert, they may simply ignore it, but by the third or fourth time, the name starts to feel known and safe. This idea shapes how many brands plan their adverts across different platforms. Does repeated exposure to a brand really build trust the way many marketers claim?