Ask Is it true that customer reviews influence search rankings as much as backlinks do?

Customer reviews and backlinks both play a role in how a website ranks, but they work in different ways. Backlinks show search engines that other trusted websites see your content as valuable, while reviews show customers trust the business enough to leave feedback. For local searches, reviews can carry a lot of weight, sometimes even more than backlinks, since search engines want to show businesses people trust nearby. Do you think reviews should be treated as equally important as backlinks in search rankings?
 

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