Ask Is it true that businesses with strong email lists are more resilient during algorithm changes?

[Brajet]

Email lists give a business direct access to their audience without depending on how a social media algorithm decides to show content. When platforms change their rules and reach drops suddenly, businesses with a strong email list can still contact their customers directly and keep sales going. This makes email one of the more stable ways to stay connected with people who already trust a brand. Do businesses rely too much on social media instead of building an email list?