Ask Is it true that businesses get better results from niche influencers than from large ones?

[Meridian]

This seems to be true in many cases, because niche influencers usually have smaller but more focused audiences who trust their recommendations. A large influencer might reach millions of people, but only a small percentage may actually care about the product being promoted. A niche influencer with ten thousand followers who all share the same interest can bring in more real customers than someone with a much bigger audience. Do you think smaller influencers really bring better results than big ones?