Ask Is it smart to expand from SEO into content marketing or are they too different?

[Brajet]

SEO and content marketing are actually very connected, so expanding from one into the other makes a lot of sense. SEO tells you what people are searching for and what topics have demand, while content marketing is how you create material that meets that demand and keeps people engaged. Someone who understands SEO already knows how to research topics, target the right audience, and structure content so search engines can find it. Adding content marketing skills on top of that makes you more useful and more complete as a digital marketer. Do you think it is better to specialize deeply in SEO or to build skills across both SEO and content marketing?