Ask Is it okay to raise your prices for new clients while keeping the old rate for existing ones?

[Edward22]

As freelancers grow, their skills improve, and it feels natural to increase prices. New clients may accept higher rates because they do not know your old pricing. Existing clients, however, may expect to keep paying the same amount. This creates a situation where you earn different amounts for similar work. It can feel fair in one way and unfair in another. How do you manage pricing when your value increases but you still have long-term clients?