Ask Is it okay instructing influencers on what to do or they are better left free to act?

[Newman]

Because each organisation has its one way of operating, giving instructions to influencers on how their marketing should be done should not be a bad idea. In fact, this will serve as a guideline for the influencers to know the area to touch and the ones not to.

On the other hand, it is considered rude to some people asking the influencers to follow a particular way of handling things. What do you think?

 

[Dean101]

It's totally fine to give influencers a bit of direction, but you don't want to boss them around. Influencers know their audience and vibe way better than anyone else, so if you try to control everything, it can come off fake. A little guidance like key points or brand goals is cool, but let them do their thing. The best stuff usually comes from teamwork where you set the basics

 

[Brajet]

Giving influencers a bit of direction is helpful so they know what you want and don't go completely off track. But if you try to control everything, the content can start to feel fake, and people can tell. Influencers are popular because of their own vibe and personality, so it makes sense to let them do their thing. Just give them the main idea, a few do's and don'ts, and trust them to handle the rest.

 

[Anthony Joshua]

Because each organisation has its one way of operating, giving instructions to influencers on how their marketing should be done should not be a bad idea. In fact, this will serve as a guideline for the influencers to know the area to touch and the ones not to.

On the other hand, it is considered rude to some people asking the influencers to follow a particular way of handling things. What do you think?

Yes, I see what you mean. Giving instructions can actually help influencers understand your brand and avoid mistakes, especially if there are points that must be included or avoided. It sets clear boundaries and makes sure the promotion stays aligned with your goals.

 

[Anthony Joshua]

At the same time, asking influencers to follow a strict method can sometimes make the content feel forced or unnatural. Many influencers value creative freedom because that's what their audience trusts. So, it's really about balance, give enough guidance to cover important points, but leave room for them to speak in their own style.