Ask Is it better to send push traffic to mobile-optimized landers only?

[Daniel084]

Yes, sending push traffic to mobile-optimized landing pages is often the better choice. Most push ad traffic comes from mobile devices, so if the page doesn't load properly or takes too long, many people will leave without clicking anything. A mobile-optimized lander is designed to fit smaller screens, load faster, and give users a better experience. That means better engagement and possibly more conversions. Even if the offer works on both desktop and mobile, it's still safer to start with mobile first. You can always test desktop later if the traffic source supports it. Also, make sure the call-to-action button is easy to see and click. Small changes like that can help you get better results from your budget. What direction would you take with this?

 

[Felix😎]

Since most push ad traffic (around 80-90%) comes from mobile devices, it's far better to send traffic to mobile-optimized landing pages. A poorly optimized page can result in higher bounce rates and lost conversions. Ensure your lander is responsive, loads quickly, and offers smooth navigation on small screens. Even if your campaign targets desktop users, having a mobile-friendly design ensures you don't lose out on traffic from mixed device usage.

 

[Anthony Joshua]

Honestly, sending push traffic to mobile-optimized landers is usually the safest bet. Most push users are on mobile devices, so if the landing page isn't fast or easy to navigate, you'll lose a lot of clicks. Mobile-friendly pages load quicker and make the offer clear without scrolling too much. Desktop traffic can work too, but it's smaller in volume. I'd focus on mobile first and only test desktop separately if you see enough interest.