Ask Is it better to build your brand around who you are or what you do on Facebook?

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I get stuck sometimes trying to decide if my Facebook brand should focus more on my personality or my actions. I started out posting updates about my hobbies and things I do every week. I notice people react differently when I share personal moments versus skill-based content.

I scroll back through my old posts to see what got the most attention. Some days I feel like showing more of my life, other days I think sticking to achievements makes a stronger impression.

Is it better to build your brand around who you are or what you do on Facebook?