Ask Is influencing marketing a wild goose chase?

[Newman]

There days, you will discover that there are no much that influencing marketers are doing that social media marketers are not doing. This makes it very unnecessary embarking on influencing marketing.

These days, as well, there are different people claiming to be influencers. There is no guarantee that some if not most of them are good at what they do. This has really made it a futile endeavour engaging in influencing marketing.

What's your view?

 

[Luna Logics]

Influencer marketing isn't inherently a wild goose chase, but its effectiveness depends on choosing the right influencers and strategy. While many social media marketers can achieve similar reach through paid campaigns or content, a genuine influencer with a targeted, engaged audience can amplify trust and credibility in ways ads often can't. The key is vetting influencers carefully focusing on engagement quality, niche relevance, and authenticity rather than just follower count, to avoid wasting effort and budget.

 

[Anthony Joshua]

I think influencer marketing isn't completely useless, but it has gotten harder. There are a lot of people calling themselves influencers now, and not all of them can actually drive results. If you don't choose carefully, it can feel like wasted time and money.