Ask Is influencer marketing a worthwhile strategy for all businesses?

[Meridian]

Influencer marketing uses online creators to talk about products in a more personal way. It can work well when the influencer audience matches the business target. Small businesses often see better results with smaller creators who have loyal followers. Some products need more explanation, which makes influencer posts less effective. Trust matters because forced promotions feel fake quickly. Testing small campaigns helps reduce risk. Is influencer marketing a worthwhile strategy for all businesses?