Ask Is Google Ads smart campaigns a good starting point for digital marketing beginners or not?

[Meridian]

Smart campaigns are Google's simplified version of ads, where Google handles most of the decisions for you automatically. For a complete beginner with no time to learn the details, it can get something running quickly. But the problem is that you have very little control, and you cannot see exactly what is happening with your money. Most people who get serious about digital marketing eventually move to standard campaigns where they can make their own decisions. Smart campaigns can be useful to start with, but they are not something you want to depend on long term. Did you start with smart campaigns or go straight into standard campaigns?