Ask Is generic marketing becoming less effective?

[Meridian]

A lot of people now scroll past ads that feel made for everyone instead of for them. Generic marketing, sending the same message to every single person, used to work fine when fewer ads competed for attention. Today, people expect brands to know a little about what they like before sending anything. This shift is pushing more businesses toward marketing that feels personal instead of broad. Do you think generic marketing still works, or has it lost its power?