Ask Is eCPM a good way to compare Adult ad performance across platforms?

[Dominic87]

Using eCPM to compare adult ad performance across platforms can be helpful but has limits. It shows how much you earn per thousand impressions, which makes it easy to compare platforms. However, it doesn't tell the whole story. Some platforms may have higher click-through rates or conversions, which eCPM doesn't show. For adult ads, user engagement and the platform's audience matter a lot. A platform with a smaller but more targeted audience might perform better than one with more impressions but fewer clicks. Also, some platforms may have different rules for adult content, affecting ad placement or visibility. Look at other metrics like click-through rates or actual revenue alongside eCPM for a clearer picture. Testing ads on different platforms and analyzing results can help you decide. What are your thoughts on using eCPM for adult ad performance?

 

[Anthony Joshua]

Yes, eCPM is a very useful metric when comparing ad performance across platforms, even in the adult industry. It shows how much you earn for every 1,000 impressions, giving you a fair way to measure traffic value side by side. Some networks may send cheaper clicks, but if eCPM is low, then the quality of traffic is not good enough to convert. By checking eCPM across platforms, you can clearly see where your ads generate more revenue with the same exposure, which makes it easier to scale.