Ask Is digital marketing something that works better with a dedicated budget or on an ad hoc basis?

[Brajet]

From what I have seen, digital marketing works much better when you set aside a proper budget for it from the start. When you spend money here and there without a plan, you end up running one ad today and nothing else for weeks. That kind of inconsistency makes it hard to build any real momentum. A dedicated budget lets you run campaigns steadily, track what works, and improve over time. Have you tried working with a fixed marketing budget, and did it make a difference?