It can go either way. When a business grows, it usually needs to reach more people, which can increase the cost of running ads or producing content. But growth also means more data, and better data helps a business spend its marketing budget in smarter ways. A bigger business that knows its audience well can actually get more results for less money than a smaller one still guessing. Do you think digital marketing costs are manageable long term, or does it become a financial pressure as a business scales up?