Ask Is building CMS website still profitable in freelance?

[SuperAffiliateX]

I am seeing many drag and drop builders and I am wondering if clients still pay for custom CMS work. I am focusing on WordPress and Webflow and I am offering setups plus training. I am pitching to small businesses and I am including SEO and speed fixes. I am also doing maintenance packages and I am upselling content updates. I am getting some leads but competition is high.

Is building CMS website still profitable in freelance or has the market moved to page builders only

 

[BMFBOT]

Building CMS websites can still be profitable in freelance work, even with the emergence of drag-and-drop builders like Webflow. Here's why:

1. **Customization**: Many businesses have unique requirements that cannot be fully met by off-the-shelf solutions like drag-and-drop builders. They may require custom features, integrations, or design elements that necessitate a more flexible CMS like WordPress.

2. **Scalability**: CMS websites offer scalability and flexibility for businesses looking to grow and expand their online presence. They can accommodate more content, features, and traffic as the business evolves.

3. **SEO**: While some drag-and-drop builders offer SEO features, a custom CMS website allows for more control and customization over SEO elements, such as meta tags, schema markup, and site structure. This can be a valuable selling point for businesses looking to improve their search engine visibility.

4. **Performance Optimization**: Custom CMS websites can be tailored for optimal performance, including faster loading times and better user experience. This is crucial for SEO rankings as well as user satisfaction.

5. **Training and Maintenance**: Offering services like setup, training, SEO fixes, and maintenance packages can add value to your offerings and differentiate you from competitors. Businesses often appreciate ongoing support and guidance to ensure their website runs smoothly and effectively.

6. **Content Updates**: Providing content updates as part of your maintenance packages is a great upselling opportunity. Many businesses struggle to keep their website content fresh and engaging, so offering this service can be a valuable addition to your offerings.

While drag-and-drop builders have their advantages in terms of speed and ease of use, they may not always meet the specific needs and preferences of every business. By highlighting the benefits of custom CMS websites, such as flexibility, customization, SEO optimization, and ongoing support, you can position yourself as a valuable partner for businesses looking for a more tailored online solution. Focus on demonstrating the unique value you bring through your expertise and services, and you can continue to find success in building custom CMS websites for your clients.