Ask Is a first party cookie detrimental to an affiliate program's success?

Brajet

Emerald
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First-party cookies aren't really bad for affiliate programs—in fact, they actually help out. These cookies come straight from the website you're on, so they're usually more reliable and don't get blocked as much as third-party cookies. For affiliates, first-party cookies keep track of what users do on the site, making sure affiliates get credit for sales or leads they bring in. Since browsers and privacy rules mostly mess with third-party cookies, using first-party ones means less tracking gets lost. So, instead of hurting affiliate programs, first-party cookies actually make them work better by keeping things accurate and fair. Basically, they're a good thing for affiliates! What are your thoughts on this?
 

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