The BMF.io company membership fits into the "Owned Media" part of the PESO model. Basically, owned media is stuff a company fully controls—like its website, blog, or in this case, its membership platform. Since BMF.io runs the whole thing themselves, from the content to how it's delivered, it counts as owned. They don't have to rely on outside platforms, which means they can connect with members directly, share exclusive stuff, and make the experience feel more personal.
Ask In what aspect of the PESO model does the BMF.io company membership fall under?
- Thread starter Meridian
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