Ask In BMF.io affiliate time-decay, how quickly does commission shift away from early clicks?

[Dean101]

Instead of giving full credit to the first click, the model weights more recent interactions closer to conversion. That means an early click might still contribute, but its share of commission drops as time passes and as later clicks occur. Think of it like a fading signal: the farther the click is from the purchase event, the less influence it holds. If the decay window is short, this shift happens fast, within hours or days; if longer, it tapers more gradually.