Ask If two affiliates refer the same user to BMF.io, who gets credit?

[Dean101]

If two affiliates refer the same user to BMF.io, credit goes to the last click before conversion, unless the platform uses a different attribution model like first-touch or split credit rules. Affiliate tracking systems usually rely on cookies or session logs to determine which referral source gets credited. If both links are active, timestamps and user journey order help resolve conflicts, similar to how analytics platforms map conversion paths. This ensures fairness while also optimizing marketing insights for performance analysis.

 

[genevie]

In most cases on platforms like BMF.io, the affiliate who gets credit is usually the one with the most recent valid referral click before the user signs up or makes a purchase. This is called last click attribution. So if Affiliate A referred the user first, but later the same user clicked Affiliate B's link before joining, Affiliate B may receive the commission because the newer tracking cookie replaced the older one.
That is why many affiliates focus on building trust and staying connected with their audience so users return directly through their links instead of clicking another affiliate's promotion later.