Ask If PPV traffic spikes but almost no one pays, how do you tell if it’s bad targeting?

[Dean101]

If pay-per-view traffic spikes but almost nobody pays, you need to look beyond volume and check intent quality. Start by comparing traffic sources and keyword relevance to see if clicks match buyer-ready searches. Tracking drop-off points in the funnel shows where interest breaks, especially between landing and pricing pages. Session replays and event logs act like heatmaps, revealing confusion or mismatched expectations. Repeated visits without conversion often signal curiosity traffic, not purchase intent. Segmenting by device, region, and ad set helps isolate bad targeting patterns.