If BMF.io's top publishers are making way more cash than everyone else, it can kinda kill the vibe for the mid-tier folks. They might think, "Why bother trying so hard if I'm never gonna catch those big earners?" So, some might just chill and not put in extra work. A few might still grind, hoping to join the top dogs, but mostly, big gaps like that can make people feel it's not worth the hustle.