Ask If an ecommerce store doubles its conversion rate, what happens to its revenue?

[Dean101]

If an ecommerce store doubles its conversion rate, revenue typically doubles too, assuming traffic and average order value stay the same. That's because conversion rate is the share of visitors who buy; if twice as many visitors convert, sales rise proportionally. However, real-life outcomes can differ: higher conversion might change average order value, or increased demand could raise fulfillment costs, trimming profit. If traffic grows alongside better conversion, revenue can increase even more. Conversely, if the conversion bump comes from low-value purchases, revenue gains may be modest.