Ask If a product price goes up but only old users get a loyalty badge, who is more likely to feel the price is fair?

[Dean101]

The old users already have a relationship with the brand, so the badge acts like a reward that softens the increase. New users, however, see only the higher price without any added benefit, so they are more likely to judge it as unfair. Fairness here depends less on the price itself and more on perceived recognition and value over time. Perception also shifts depending on communication clarity and how the badge is explained to new users.

 

[Ahmedo24]

In this situation the old users are more likely to feel it's fair. This is because the loyalty badge frames the hike as "you earned a discount," not "you're being overcharged. While the new users just see a higher price with no context, so they're more likely to feel it's unfair.

 

[Paras.sun]

Old users with the loyalty badge are more likely to see the price increase as fair because the badge creates a sense of recognition and reward. Even if prices rise, exclusive benefits can make loyal customers feel valued, while new users may focus only on the higher cost without any emotional connection to the brand.

 

[uyiosael]

Old users who receive a loyalty badge alongside a price increase are likely to perceive the change as fair due to the added recognition and reward for their loyalty. This badge helps justify the price increase to existing customers by emphasizing their special status, creating a sense of exclusivity and appreciation.

 

[bherniey]

Old users who receive the loyalty badge are more likely to find the price increase fair. The badge adds value to their purchase by recognizing their loyalty, making them feel appreciated and understood by the brand. New users, on the other hand, might see the price hike as unjustified since they don't receive the same acknowledgment for their patronage.

 

[Ahmedo24]

I believe that there is usually or always an advantage for being an older member of any platform because the benefits come to them first. New users may not enjoy such benefits quickly. This might be a strategy for retention of customers through the loyalty programs.