Ask If a display ad gets almost no clicks but still drives sales, would you still try to improve the click rate?

[Dean101]

If an ad gets few clicks but still converts well, that suggests it's reaching the right people even without heavy engagement. In that case, I wouldn't chase a higher click-through rate blindly. Instead, I'd look at why it's working and protect those strengths. However, I'd still test improvements like clearer creative or stronger calls to action, but only if they don't hurt conversions. Tracking impressions, assisted conversions, and post-view sales becomes more important than clicks alone.