Ask How would you design a business plan that makes money when customers use your product less?

[Dean101]

Designing a business plan that profits when customers use the product less means aligning revenue with outcomes, not usage. Instead of charging for time spent, you charge for results, savings, or risk reduction. Think of software that helps companies cut energy costs or streamline workflows; the less waste customers have, the more value you capture through tiered pricing or performance fees. Usage data becomes a signal of success rather than engagement. Tracking declines in usage can highlight where the product is over-delivering or where customers have solved their problem. This shifts focus from addiction loops to efficiency loops.