Ask How would you change an app’s digital marketing mix if it was not allowed on any app stores?

[Dean101]

If an app can't appear in any app store, rethink the digital marketing mix around discoverability, trust, and direct distribution. Shift budget from store-focused ads to web SEO, deep content development so users install from the browser. Use paid social and creator partnerships to drive demos and downloads, and invest in email and SMS for retention and updates. Replace in-store visuals with rich preview pages, video walkthroughs, and clear security cues to build trust. Track acquisition via UTM-tagged links and custom landing funnels instead of store analytics.

 

[Anthony Joshua]

If an app could not be listed on app stores, I would focus much more on driving people to the app's website. Content marketing, SEO, email marketing, and social media would become the main ways to attract users. I would also create helpful videos and tutorials to explain the app's benefits and make the installation process as simple as possible.

 

[Mandela]

I would spend more time building a community around the app instead of depending on app store searches. I would work with influencers, create helpful videos, publish blog posts, and encourage existing users to recommend the app to others. Word-of-mouth marketing would become much more important in that situation.

 

[Medusa_p]

I would spend more time building a community around the app instead of depending on app store searches. I would work with influencers, create helpful videos, publish blog posts, and encourage existing users to recommend the app to others. Word-of-mouth marketing would become much more important in that situation.

I agree. Building a loyal community creates trust and keeps users engaged long after they download the app. When people genuinely enjoy the experience, they're more likely to recommend it to friends, which often leads to more sustainable growth than relying only on app store visibility.