Ask How vital is audience age when choosing a niche as a Snapchat influencer?

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I keep getting mixed up when I think about picking a niche for Snapchat. I have made stories on several topics—some focus on my daily routines, while others highlight odd moments that interest me. Every time I look at my analytics, the results don't show a clear trend.

I notice my followers seem to shift as I change my topics. It makes me wonder if age matters more than I realize.

How vital is audience age when choosing a niche as a Snapchat influencer?