Ask How useful is the forum signature for promoting a business?

[Daniel084]

Many online communities allow members to add a short message or link at the bottom of their posts, which is often called a forum signature. On BMF.io, the COMPANY Membership gives the option to include company details in that signature. Since every post a member makes will display this information, it seems like a constant way to remind readers about the business. The question is how effective this really is for promotion. Does having a business name or link in the signature actually bring new clients or leads, or is it more about creating awareness within the community? It would be helpful to know if members here have seen real results from using the forum signature to promote their companies.