Ask How to increase click-through rate of my ads?

One thing I notice about some of the adverts I am running these days is that I always received low click through rate which affect my leads conversion. I've been working on improving my Google Ads and Native Ads performance, I have watched videos on YouTube on how I can increase my CTR. Right now I'm looking for ways to increase my click-through rate (CTR). I know CTR is super important for ad success, but I'm not sure where to start. Should I focus on optimizing my ad copy, or is it more about refining targeting and audience? Babs the headline I am using for my ads is not catchy enough.
 

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